After being named the new creative director of Halston a few days ago, Marios Schwab tells British Vogue about his stance on his new gig. First, of all, he realizes the pressure of the spot, which they wouldn't give to Anna Wintour's favorite, Oliver Theyskens: "Of course I feel the pressure. It's a huge challenge but fashion at the moment needs innovation. . . I'm just trying to be humble and see a nice challenge. It's going to take time."
Naturally, though, he's excited: "It's a dream - to bring your creative force to a different brand. I love Halston. We share a very similar frame of simplicity and elegance as well as the technical approach. I've been an admirer for a long time." He does understand the importance of a brand's location, and says he would "hope" to be able to continue to show his signature collection, one of the hilights of London's fashion week, in the city. "I wish for London to support me. I love the thought of having two fashion metropolises. London is amazing inspiration and New York is an interesting place to be — it's important what comes out of them."
I think it's a wonderful choice for the brand. He certainly won't have any problem molding his design approach into Halston's clothes, but the distinction of the brand and his signature line may be interesting to see- I feel like he understands the two different inspirations and approaches he has to have, and the execution and differences in the individual peices as well as the two collections as whole. We can only hope that he will bring Halston back to its feet, and especially after the whole Oliver Theyskens episode, you know the world is watching closely.
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