Tuesday, March 17, 2009

Rodarte's First Ads

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Rodarte is quickly and promisingly growing, and supposedly LVMH is scouting them. Either way, it seems they're working on their commercial expansion now, and anyone seasoned to the customs of the fashion industry knows that the best way for more commercial audiences to see your brand's clothes and concept alike comes in the form of good old ad campaigns. So, they joined on the bandwagon. The first ever ad campaign ran in Anthem magazine (below), and now a spring ad appeared in the latest of V Magazine (top left). The first campaign was shot by Autumn de Wilde; the model is Karen Elson. Currently photographer and model are unknown for the spring campaign, but one thing's for sure- it could be a sign that, like Gareth Pugh, the movement is credited towards LVMH... what do you think?
xoxo,
KO

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